Communi1ty
Commun1ty is an innovative social marketplace designed specifically for neighborhoods and local communities in Singapore. With our app, users can seamlessly connect with real people in their vicinity, fostering genuine relationships and helping to build a strong sense of community. Whether you're looking to discover local events, engage in meaningful conversations, or explore neighborhood-specific offerings, Commun1ty is the platform that brings residents together in a way that goes beyond traditional social networking. Join us in creating a vibrant and connected local experience!
Role
UI/UX Designer
UI/UX Designer
UI/UX Designer
Market
Singapore
Singapore
Singapore
Industry
Social Networking
Social Networking
Social Networking
Platform
IOS/CH Play
IOS/CH Play
IOS/CH Play
Challenge
The old Home screen resembles those of other social apps and lacks distinctiveness. Since the app adopts a proximity-based approach, we aim to introduce unique features that cater to users' needs for interaction and exploration based on their location. We plan to categorize and realign posts according to user needs, such as asking for help, inviting others, and more.
The old Home screen resembles those of other social apps and lacks distinctiveness. Since the app adopts a proximity-based approach, we aim to introduce unique features that cater to users' needs for interaction and exploration based on their location. We plan to categorize and realign posts according to user needs, such as asking for help, inviting others, and more.
The old Home screen resembles those of other social apps and lacks distinctiveness. Since the app adopts a proximity-based approach, we aim to introduce unique features that cater to users' needs for interaction and exploration based on their location. We plan to categorize and realign posts according to user needs, such as asking for help, inviting others, and more.
Discover
Research methods:
We conducted desk research to gather data and carried out user interviews with 5 people (aged 18-32) who are active social media users to identify common characteristics regarding their desires, as well as the difficulties they face or their experiences with our current product.
The results indicate that they are still interested in a social media platform developed specifically for Singapore, and the demand for social media remains very high (especially among Gen Z). However, our application lacks unique features and is essentially a consolidation of many existing applications. They are looking for something more distinctive.
Competitive Analysis:
Study competitors to identify gaps and opportunitie : GoodHood, NextBlock.
Research methods:
We conducted desk research to gather data and carried out user interviews with 5 people (aged 18-32) who are active social media users to identify common characteristics regarding their desires, as well as the difficulties they face or their experiences with our current product.
The results indicate that they are still interested in a social media platform developed specifically for Singapore, and the demand for social media remains very high (especially among Gen Z). However, our application lacks unique features and is essentially a consolidation of many existing applications. They are looking for something more distinctive.
Competitive Analysis:
Study competitors to identify gaps and opportunitie : GoodHood, NextBlock.
Research methods:
We conducted desk research to gather data and carried out user interviews with 5 people (aged 18-32) who are active social media users to identify common characteristics regarding their desires, as well as the difficulties they face or their experiences with our current product.
The results indicate that they are still interested in a social media platform developed specifically for Singapore, and the demand for social media remains very high (especially among Gen Z). However, our application lacks unique features and is essentially a consolidation of many existing applications. They are looking for something more distinctive.
Competitive Analysis:
Study competitors to identify gaps and opportunitie : GoodHood, NextBlock.
Define
Problem Statement: Helping craft clear problem statements or design briefs that capture the essence of user needs and business goals.
Assess feature priorities: which features should be implemented first and which should be set in the backlog
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Stakeholder Interviews: Summaries of interviews with key stakeholders to understand their perspectives, needs, and business goals.
Business Requirements: At the end of this step, the whole team has agreed on and understood the requirements as well as the tasks needed for each sprint.
Problem Statement: Helping craft clear problem statements or design briefs that capture the essence of user needs and business goals.
Assess feature priorities: which features should be implemented first and which should be set in the backlog
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Stakeholder Interviews: Summaries of interviews with key stakeholders to understand their perspectives, needs, and business goals.
Business Requirements: At the end of this step, the whole team has agreed on and understood the requirements as well as the tasks needed for each sprint.
Problem Statement: Helping craft clear problem statements or design briefs that capture the essence of user needs and business goals.
Assess feature priorities: which features should be implemented first and which should be set in the backlog
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Stakeholder Interviews: Summaries of interviews with key stakeholders to understand their perspectives, needs, and business goals.
Business Requirements: At the end of this step, the whole team has agreed on and understood the requirements as well as the tasks needed for each sprint.
Develop
Wireframe & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Build Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app, to maintain design consistency in future updates.
Design Iterations: Discuss how feedback from mainly from stakeholders influenced the iterations and final design.
Collaboration: Mention any collaboration with other teams (e.g., developers, product managers) and how it influenced the design process.
Wireframe & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Build Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app, to maintain design consistency in future updates.
Design Iterations: Discuss how feedback from mainly from stakeholders influenced the iterations and final design.
Collaboration: Mention any collaboration with other teams (e.g., developers, product managers) and how it influenced the design process.
Wireframe & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Build Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app, to maintain design consistency in future updates.
Design Iterations: Discuss how feedback from mainly from stakeholders influenced the iterations and final design.
Collaboration: Mention any collaboration with other teams (e.g., developers, product managers) and how it influenced the design process.
Deliver
Visual Design & Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
User Feedback: Include any feedback from users or clients that demonstrates the effectiveness of the design.
Visual Design & Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
User Feedback: Include any feedback from users or clients that demonstrates the effectiveness of the design.
Visual Design & Style Guide: We developed a cohesive visual language, mascot collection, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
User Feedback: Include any feedback from users or clients that demonstrates the effectiveness of the design.
Impact
App download rate increases by an average of 4.5% each week.
The client is satisfied with the refreshed interface.
There is potential to develop and standardize components for other key features.
Some positive feedback from users:
- #Melody C. - “I’m super impressed about the value that your app can bring! And honestly, I think your concept has brilliant potential if it reaches enough people.”
#Ja C. - “I like that it is really easy to use. just now I discovered it also functions as a marketplace. It has a lot of potential but my area currently has only 60+ members. Hope it gets more users soon”
#Addison G. - “The app is good already but i believe u have something greater. Hang in there! you’re doing good already!”
App download rate increases by an average of 4.5% each week.
The client is satisfied with the refreshed interface.
There is potential to develop and standardize components for other key features.
Some positive feedback from users:
- #Melody C. - “I’m super impressed about the value that your app can bring! And honestly, I think your concept has brilliant potential if it reaches enough people.”
#Ja C. - “I like that it is really easy to use. just now I discovered it also functions as a marketplace. It has a lot of potential but my area currently has only 60+ members. Hope it gets more users soon”
#Addison G. - “The app is good already but i believe u have something greater. Hang in there! you’re doing good already!”
App download rate increases by an average of 4.5% each week.
The client is satisfied with the refreshed interface.
There is potential to develop and standardize components for other key features.
Some positive feedback from users:
- #Melody C. - “I’m super impressed about the value that your app can bring! And honestly, I think your concept has brilliant potential if it reaches enough people.”
#Ja C. - “I like that it is really easy to use. just now I discovered it also functions as a marketplace. It has a lot of potential but my area currently has only 60+ members. Hope it gets more users soon”
#Addison G. - “The app is good already but i believe u have something greater. Hang in there! you’re doing good already!”
Reflection
Comm1 is a long-term project where I have learned a lot from the Founder, including research methods, local habits, and participated in several workshops to brainstorm with the team. Working closely with the Design team has helped me improve my visual skills and adopt a more diverse approach.
Since the project does not have a BA, I have learned to grasp the flow, evaluate, and prioritize features for each sprint.
Receiving diverse feedback and being more involved in the business impact of the project has presented challenges to improve features, even small ones, with a significant impact.
Comm1 is a long-term project where I have learned a lot from the Founder, including research methods, local habits, and participated in several workshops to brainstorm with the team. Working closely with the Design team has helped me improve my visual skills and adopt a more diverse approach.
Since the project does not have a BA, I have learned to grasp the flow, evaluate, and prioritize features for each sprint.
Receiving diverse feedback and being more involved in the business impact of the project has presented challenges to improve features, even small ones, with a significant impact.
Comm1 is a long-term project where I have learned a lot from the Founder, including research methods, local habits, and participated in several workshops to brainstorm with the team. Working closely with the Design team has helped me improve my visual skills and adopt a more diverse approach.
Since the project does not have a BA, I have learned to grasp the flow, evaluate, and prioritize features for each sprint.
Receiving diverse feedback and being more involved in the business impact of the project has presented challenges to improve features, even small ones, with a significant impact.
